THE UK SCHOOLS & MULTI-ACADEMY TRUST DATABASE

Researched organisational and contact data covering State, Academy and Independent Schools across the UK, together with Multi-Academy Trusts, parent organisations and senior decision-makers.

UK-wideSchools, Academies, MATs and Independent Schools across the UK
ResearchedHeadteachers, Executive Headteachers and senior decision-makers
SelectableBy school type, Trust, function, seniority, region and profile
Continuously updatedResearchers cycle and review the data every 4–6 months

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UK primary school

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Reach school and Trust decision-makers with researched data that reflects parent organisations, school structures and the people responsible for local and group-level decisions.

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DATA > INSIGHTS > ENGAGEMENT

Understand the school behind the contact

The UK Schools market is made up of Community Schools, Academies, Independent Schools, Special Schools and other education providers operating within very different funding and governance structures.

Oscar Research covers individual Schools alongside the Trusts, Local Authorities, Federations and other parent relationships that sit behind them, helping customers understand both the local institution and the wider structure in which it operates.

  • Community Schools
  • Academies
  • Multi-Academy Trusts
  • Independent Schools
  • Special Schools
  • Primary and Secondary Schools
  • Headteachers and Executive Headteachers
  • Senior management contacts
  • Parent organisations and Trusts
  • School profiling and demographics

Profile the Schools market

Number of pupils - Oscar records pupil numbers for each School, providing a useful measure of size.

Gender and age range - Schools can be profiled by gender mix and pupil age range.

School attributes - Additional services and facilities, such as boarding, nursery units and facilities for children with learning difficulties, can be included where available.

Parent organisation - Oscar records the relevant Local Authority or Multi-Academy Trust relationship where applicable.

Additional intelligence - Ofsted, Federation, school capacity, Free School Meals and geographic profiling can be included within enhanced products.

Find the Schools audience relevant to you

Tell us who you are trying to reach and we can help identify the most appropriate Oscar selection.

Request a Free Schools Data Sample

Explore the Schools & Multi-Academy Trust Database

Our Schools data is continuously maintained by the Oscar Research team. Counts and coverage are recalculated every 24 hours using our latest research.

Use the live breakdowns below to understand the current shape of the database and refine the audience you need.

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School organisation types

Explore Schools, Academies, Trusts and other education organisations represented within the database.

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School categories and functions

Explore contacts by area of responsibility and build audiences around the functions most relevant to your organisation.

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School seniority

Refine your audience from Headteachers and Executive Headteachers through to other senior management roles.

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School regions

Target Schools and decision-makers geographically, whether you need UK-wide coverage or specific regions.

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Who can you reach across Schools and MATs?

Oscar Research helps organisations identify the senior decision-makers responsible for running individual Schools and Multi-Academy Trusts across the UK.

  • Headteachers
  • Executive Headteachers
  • Trust leadership
  • Finance
  • Procurement
  • Estates and Facilities
  • IT and Digital
  • HR and Workforce
  • Marketing and Communications
  • Operations
  • Curriculum and Academic Leadership
  • Other senior management functions

Target by School or Trust profile

Selections can be refined using School type, Trust relationship, pupil numbers, age range, gender profile, geography and other available organisational criteria.

Looking for something specific?

If you already know the audience you want to reach - for example Headteachers, MAT leaders, School Business Managers, IT leads, Estates contacts or larger Schools by pupil numbers - tell us what you need. We can help identify the most appropriate selection and provide a relevant sample.

Request a Free Schools Data Sample

Schools & Multi-Academy Trust Intelligence

For organisations that need to understand the market as well as contact it, Oscar's Schools Intelligence solution combines live Schools and MAT coverage with additional profiling and analysis for development, sales and research.

  • Organisation contact information
  • Organisation types and metrics
  • Parent and group structures
  • Ofsted ratings
  • School capacity
  • Percentage of Free School Meals
  • Federation name
  • MAT school counts by type
  • Local Authority area
  • Live analysis report

Need deeper Schools intelligence?

Explore the Schools Intelligence subscription and live analysis available.

Schools Intelligence Subscription - £2,000

How Oscar Research maintains its Schools data

Oscar Research does more than compile school names and job titles. Our Schools Database is built through ongoing research into individual Schools, Multi-Academy Trusts, parent organisations and the people responsible for running them.

The structure behind the School matters

Schools can sit within Local Authorities, Academy Trusts, Federations or independent structures. Oscar records these relationships so customers can understand both the individual School and the wider organisation behind it.

More than contact data

Additional profiling such as pupil numbers, gender, age range, School attributes, parent organisation, Ofsted, Federation and geographic information allows customers to segment and understand the market beyond job title alone.

Continuously researched

Our Schools data is continually reviewed and updated as part of Oscar Research's wider research programme. Researchers cycle and review the underlying data every 4–6 months, while the live counts on this page are recalculated every 24 hours using our latest research.

Want to see the data for yourself?

Tell us who you are looking to reach and we will provide a relevant sample.

Request a Free Schools Data Sample

Related Oscar databases

If your requirements extend beyond Schools and Multi-Academy Trusts, explore some of Oscar Research's related education and public-sector datasets.

Further & Higher Education

Universities, Colleges and senior academic and management postholders across the UK.

Explore Further & Higher Education

Local Government

Councils, senior officers and public-sector decision-makers, including Education and Children's Services.

Explore Local Government Data

Need a combination?

Tell us who you are trying to reach and we can help identify the most appropriate combination of Oscar data.

Request a Free Schools Data Sample

Frequently asked questions

What organisations does the Schools Database cover?
Oscar Research covers State, Academy and Independent Schools across the UK, together with Multi-Academy Trusts and relevant parent organisations.

Which senior contacts are included?
Coverage includes Headteachers, Executive Headteachers and a wide range of other senior management and key decision-making roles.

Can I identify Schools by Trust or parent organisation?
Yes. Oscar records relevant parent Local Authorities, Multi-Academy Trusts and other organisational relationships.

Can I target Schools by size?
Yes. Pupil numbers are recorded and can be used to understand and segment Schools by size.

What additional School profiling is available?
Depending on the product, profiling can include gender, age range, School attributes, Ofsted information, Federation name, School capacity, Free School Meals and geographic information.

Can I target Academies or MATs separately?
Yes. Selections can be refined by organisation type and Trust relationship as well as function, seniority and geography.

Does Oscar offer a Schools Intelligence product?
Yes. The Schools Intelligence subscription includes additional organisational profiling and a live analysis report.

How frequently is the Schools Database updated?
Researchers cycle and review the underlying data every 4–6 months, while the live coverage figures shown on the page are recalculated every 24 hours using our latest research.

Can I build a bespoke Schools selection?
Yes. You can use our Count and Quotation Tool to build your own selection, or tell us who you need to reach and we can help identify the most appropriate audience.

Can I see a sample before purchasing?
Yes. Tell us which Schools or MAT audience you need to reach and we can provide a relevant sample of the data available.

Request a Free Schools Data Sample