THE UK HOUSING ASSOCIATIONS DATABASE

Researched organisational and contact data covering Housing Associations, Registered Social Landlords and other Social Housing Providers across the UK, including senior decision-makers, group structures and detailed organisational profiling.

UK-wideHousing Associations and Social Housing Providers across the UK
ResearchedChief Officers, directors and senior functional decision-makers
SelectableBy organisation, function, seniority, geography and housing profile
Continuously updatedResearchers cycle and review the data every 4–6 months

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Housing Association and social housing

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Reach Housing Association decision-makers with researched data that reflects complex group structures, shared management teams and the organisations behind each contact.

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DATA > INSIGHTS > ENGAGEMENT

Understand the organisation behind the contact

Housing Associations are now a major provider of social housing across the UK, ranging from very large organisations managing thousands of homes to small specialist and charitable providers.

Their legal structures can be complex. A single management team may oversee several distinct Housing Associations, while mergers, renaming and parent/subsidiary relationships can make the market difficult to understand from organisation names alone.

  • Housing Associations
  • Registered Social Landlords
  • Other Social Housing Providers
  • Parent and subsidiary organisations
  • Shared management structures
  • Chief Officers and senior management
  • Units owned or managed
  • Tenant groups
  • Accommodation types
  • Local Authority area mapping

How Oscar organises the market

Parent and subsidiary organisations - Where multiple legal entities share one management team, Oscar records the contacts at the appropriate group organisation rather than duplicating them across every subsidiary.

Principal contact - One person at each Association is identified as the Chief Officer. In larger organisations this will normally be the Chief Executive or a Director; in smaller Associations it may be the Secretary or Chairman.

Job functions - Because Housing Association job titles vary widely, Oscar categorises senior posts by function so customers can identify responsibilities consistently across the market.

Units owned or managed - Oscar records the number of housing units each organisation owns or manages, from houses and flats through to rooms or bed spaces in specialist accommodation.

Find the Social Housing audience relevant to you

Tell us who you are trying to reach and we can help identify the most appropriate Oscar selection.

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Explore the Housing Associations Database

Our Housing Association data is continuously maintained by the Oscar Research team. Counts and coverage are recalculated every 24 hours using our latest research.

Use the live breakdowns below to understand the current shape of the database and refine the audience you need.

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Housing Association organisation types

Explore the different types of Housing Associations and Social Housing Providers represented within the database.

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Housing Association categories and functions

Explore senior contacts according to their functional responsibilities and build audiences around the roles most relevant to your organisation.

Loading Housing Association category and function breakdown

Housing Association seniority

Refine your audience by level of responsibility, from Chief Officers and directors through to other senior management roles.

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Housing Association regions

Target Housing Associations and decision-makers geographically, whether you need national coverage or specific regions.

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Who can you reach across Social Housing?

Oscar Research covers senior postholders across Housing Associations and other Social Housing Providers, using functional categorisation to make varied job titles easier to target consistently.

  • Chief Executives and Chief Officers
  • Directors
  • Finance
  • Procurement
  • Development
  • Asset Management
  • Property and Maintenance
  • Housing Management
  • Customer and Tenant Services
  • HR and Workforce
  • IT and Digital
  • Communications
  • Other senior management functions

Target by organisation profile

Selections can also be refined using organisational information such as units owned or managed, tenant groups, accommodation types, parent/subsidiary structure and Local Authority area coverage.

Looking for something specific?

If you already know the audience you want to reach - for example Housing Association Chief Executives, asset management teams, development directors, procurement contacts or larger providers by stock size - tell us what you need. We can help identify the most appropriate selection and provide a relevant sample.

Request a Free Housing Associations Data Sample

Housing Association Intelligence

For organisations that need to understand the Social Housing market as well as contact it, the Housing Association subscription includes access to Oscar's live data-driven Housing Association Intelligence Report.

Analyse the market beyond contact data

Use organisational profiling and live Oscar data to explore the structure of UK Housing Associations, including provider scale, stock, group relationships and other market characteristics captured within the database.

  • Units owned or managed
  • Parent and subsidiary structures
  • Tenant groups
  • Accommodation types
  • Local Authority area mapping
  • Senior management structures

Explore the live Housing Association market

The complete database subscription includes the full Housing Association Intelligence Report.

View Housing Association Intelligence

How Oscar Research maintains its Housing Association data

Oscar Research does more than compile organisation names and job titles. Our Housing Associations Database is built through ongoing research into the legal entities, group structures, management teams and senior postholders that make up the UK Social Housing market.

Complex structures need careful research

Housing Associations frequently merge, rename or operate within groups containing multiple legal entities. Oscar records these relationships and avoids duplicating shared management teams across subsidiaries where the same people are responsible for the wider group.

Responsibility matters more than job title alone

Because job titles vary significantly between Associations, Oscar categorises senior contacts by function, helping customers identify equivalent responsibilities across differently structured organisations.

Continuously researched

Our Housing Association data is continually reviewed and updated as part of Oscar Research's wider research programme. Researchers cycle and review the underlying data every 4–6 months, while the live counts on this page are recalculated every 24 hours using our latest research.

Want to see the data for yourself?

Tell us who you are looking to reach and we will provide a relevant sample.

Request a Free Housing Associations Data Sample

Related Oscar databases

If your requirements extend beyond Housing Associations, explore some of Oscar Research's related public-sector and care datasets.

Local Government

Councils, senior officers and public-sector decision-makers across UK Local Government.

Explore Local Government Data

Care Homes

Care and Nursing Homes across the UK, including individual homes, groups and senior decision-makers.

Explore Care Homes Data

NHS Database

Management, operational, clinical and primary care contacts across the wider UK NHS.

Explore the NHS Database

Need a combination?

Tell us who you are trying to reach and we can help identify the most appropriate combination of Oscar data.

Request a Free Housing Associations Data Sample

Frequently asked questions

What organisations does the Housing Associations Database cover?
Oscar Research covers Housing Associations, Registered Social Landlords and other Social Housing Providers across the UK.

Which senior contacts are included?
The database includes a Chief Officer for each Association together with a wide range of other senior management posts categorised by function.

How does Oscar handle Housing Association groups?
Oscar records parent and subsidiary structures and, where several legal entities share one management team, lists those contacts at the appropriate group organisation to avoid unnecessary duplication.

Can I identify Housing Associations by size?
Yes. Oscar records the number of units each organisation owns or manages.

Can I target specific tenant or accommodation types?
Yes. Additional profiling includes tenant groups and accommodation types.

Does the database include Local Authority area mapping?
Yes. Oscar records the areas and volume of stock by Local Authority where available.

Does the subscription include market intelligence?
Yes. The complete Housing Associations Database subscription includes access to Oscar's live Housing Association Intelligence Report.

How frequently is the Housing Associations Database updated?
Researchers cycle and review the underlying data every 4–6 months, while the live coverage figures shown on the page are recalculated every 24 hours using our latest research.

Can I build a bespoke Housing Association selection?
Yes. You can use our Count and Quotation Tool to build your own selection, or tell us who you need to reach and we can help identify the most appropriate audience.

Can I see a sample before purchasing?
Yes. Tell us which Housing Association audience you need to reach and we can provide a relevant sample of the data available.

Request a Free Housing Associations Data Sample