THE UK LOCAL GOVERNMENT DATABASE

Researched organisational and contact data covering UK Local Authorities, senior and mid-level officers, elected councillors, Police and Fire Services, Parks, Transport and Combined Authorities.

UK-wideLocal Authorities and related public-sector bodies across the UK
Deep coverageSenior officers, councillors and key functional decision-makers
Highly selectableBy authority type, function, seniority, politics and geography
Continuously updatedResearchers cycle and review the data every 4–6 months

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UK Local Government

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Reach Local Government decision-makers with researched data that reflects authority structures, departments, political control and the responsibilities behind each contact.

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DATA > INSIGHTS > ENGAGEMENT

Understand the authority behind the contact

Local Government structures vary across England, Scotland, Wales and Northern Ireland, and even between different areas of England. Oscar Research reflects that complexity rather than treating every Council as if it were organised in the same way.

The database covers Councillors, senior and mid-level management posts and key functional positions across UK Councils, as well as Police and Fire Services, Parks, Transport and Combined Authorities.

  • Unitary Authorities
  • Metropolitan Councils
  • London Boroughs
  • County Councils
  • District Councils
  • Combined Authorities
  • Police and Fire Services
  • Senior and mid-level officers
  • Elected councillors
  • Functional and departmental contacts

Different structures, different responsibilities

In single-tier authorities, one Council provides the full range of local services. In two-tier areas, responsibilities are divided between County and District Councils, so understanding which organisation owns a function is critical when targeting the market.

Departments can also operate with significant autonomy. In larger authorities, individual departments may have their own locations, purchasing, finance and operational structures.

Political control and elected representatives

Oscar records elected Councillors alongside officers, including political affiliation, Council control, Cabinet or Committee responsibilities and other available political information.

Find the Local Government audience relevant to you

Tell us the functions, authority types or decision-makers you need to reach and we can help identify the most appropriate Oscar selection.

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Explore the Local Government Database

Our Local Government data is continuously maintained by the Oscar Research team. Counts and coverage are recalculated every 24 hours using our latest research.

Use the live breakdowns below to understand the current shape of the database and refine the audience you need.

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Local Government organisation types

Explore the different authority and public-sector organisation types represented within the database.

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Local Government categories and functions

Oscar uses extensive functional categorisation to identify responsibilities across differently structured Councils and departments.

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Local Government seniority

Refine your audience from Chief Executives and Directors through to Heads of Service and key departmental positions.

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Local Government regions

Target authorities and decision-makers geographically across the UK.

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Who can you reach across Local Government?

Oscar Research covers officers and elected representatives, allowing customers to target both the people responsible for delivering services and the politicians responsible for policy and oversight.

  • Chief Executives
  • Corporate and Top Directors
  • Second Tier and Heads of Service
  • Finance
  • Procurement and Commissioning
  • IT and Digital
  • HR and Workforce
  • Estates and Property
  • Planning
  • Housing
  • Social Care
  • Education
  • Highways and Transport
  • Environmental Services
  • Council and Group Leaders
  • Cabinet Members
  • Committee Chairs and Vice Chairs

Functional targeting at depth

The original Oscar Local Government dataset contains nearly 600 functional categories across officers and Councillors, helping customers identify highly specific responsibilities rather than relying on job titles alone.

Looking for something specific?

If you need Procurement Directors in Unitary Authorities, Heads of Housing in District Councils, Cabinet Members for Adult Social Care or another precise audience, tell us what you are trying to reach and we can help build the right selection.

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How Oscar Research maintains its Local Government data

Oscar Research does more than compile Council names and job titles. Our Local Government Database is built through ongoing research into authority structures, departments, functions, officers and elected representatives.

Structure matters

Responsibility for services differs between Unitary, Metropolitan, London Borough, County and District Councils. Oscar's research reflects these structural differences so customers can identify the organisation and department actually responsible for a function.

Responsibility matters more than title

Council job titles and departmental structures vary significantly. Oscar uses extensive functional categorisation to identify equivalent responsibilities across differently organised authorities.

Officers and Councillors are researched differently

Officers are categorised according to their organisational and functional responsibilities, while Councillors can also be profiled by political affiliation, Council control and Cabinet or Committee responsibilities.

Continuously researched

Our Local Government data is continually reviewed and updated as part of Oscar Research's wider research programme. Researchers cycle and review the underlying data every 4–6 months, while the live counts on this page are recalculated every 24 hours using our latest research.

Want to see the data for yourself?

Tell us who you are looking to reach and we will provide a relevant sample.

Request a Free Local Government Data Sample

Related Oscar databases

If your requirements extend beyond principal Local Authorities, explore some of Oscar Research's related public-sector datasets.

Parish, Town & Community Councils

Clerks and Chairs across first-tier Councils in England, Scotland and Wales.

Explore Parish Council Data

Schools

Schools, Academies, Multi-Academy Trusts and senior education decision-makers.

Explore Schools Data

Housing Associations

Social Housing Providers, group structures and senior decision-makers across the UK.

Explore Housing Association Data

Need a combination?

Tell us who you are trying to reach and we can help identify the most appropriate combination of Oscar data.

Request a Free Local Government Data Sample

Frequently asked questions

What organisations does the Local Government Database cover?
The database covers UK Councils as well as Police and Fire Services, Parks, Transport and Combined Authorities.

Which officer contacts are included?
Coverage includes Chief Executives, Corporate and Top Directors, Second Tier and Heads of Service posts, plus a large number of key functional and departmental positions.

Are elected Councillors included?
Yes. Oscar covers Councillors and includes information such as political affiliation, Council control and relevant Cabinet or Committee responsibilities.

Can I target specific Council functions?
Yes. The database is extensively categorised by function, allowing customers to identify responsibilities across differently structured authorities.

Can I distinguish between different authority types?
Yes. Selections can be refined by organisation type, including Unitary, Metropolitan, London Borough, County and District Councils.

Why does Council structure matter?
Responsibilities for services differ between authority types, particularly in two-tier areas where functions are split between County and District Councils.

Can I target Councillors by political affiliation?
Yes. Oscar categorises Councillors by their own political affiliation and the political control of the Council on which they sit.

How frequently is the Local Government Database updated?
Researchers cycle and review the underlying data every 4–6 months, while the live coverage figures shown on the page are recalculated every 24 hours using our latest research.

Can I build a bespoke Local Government selection?
Yes. You can use our Count and Quotation Tool to build your own selection, or tell us the audience you need and we can help identify the most appropriate data.

Can I see a sample before purchasing?
Yes. Tell us which Local Government audience you need to reach and we can provide a relevant sample of the data available.

Request a Free Local Government Data Sample