Oscar Research · Care Homes Data

The UK Care Homes Contacts Database

Researched organisational and contact data covering Care and Nursing Homes across the UK, including individual homes, their parent groups, ownership, senior management and key decision-makers.

UK-wideEngland, Scotland, Wales & Northern Ireland
ResearchedIndividual homes, groups & ownership structures
SelectableBy organisation type, function & seniority
Continuously updatedResearchers cycle and review the data every 4–6 months
UK care homes contacts database

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Reach the Care Home decision-makers relevant to your market, backed by Oscar Research's understanding of individual homes, group structures and the people behind them.

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DATA > INSIGHTS > ENGAGEMENT

Understand the organisation behind the home

The UK Care Home market is made up of thousands of individual homes operating under very different ownership and group structures. Oscar Research captures individual Care Homes as separate organisations while also recording the relationships between homes and the groups that own or operate them.

This means customers can understand both the individual location and the wider organisation behind it.

  • Individual Care and Nursing Homes
  • Parent Care Home groups
  • Group-to-home relationships
  • On-site management contacts
  • Senior group-level decision-makers
  • Ownership type
  • Number of beds
  • Care types and specialisms
  • CQC rating where available
  • ICB area where applicable

Profile the Care Home market

Ownership - Homes can be identified as private, voluntary/charitable or public-sector providers.

Number of beds - Oscar records bed numbers, giving customers another way to understand and segment homes by size.

Care types and specialisms - Homes can be profiled according to the types of care they provide.

Group structure - Where a home forms part of a wider group, Oscar records the relationship between the individual home and its parent organisation.

Find the Care Home audience relevant to you

Tell us who you are trying to reach and we can help identify the most appropriate Oscar selection.

Request a Free Care Homes Data Sample

Explore the Care Homes Database

Our Care Homes data is continuously maintained by the Oscar Research team. Use the live breakdowns below to understand the current shape of the database and refine the audience you need.

Loading Care Homes field coverage

Care Homes organisation types

Understand the organisations represented within the database and how coverage is distributed across different types of Care Home provider.

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Care Homes categories and functions

Explore contacts according to their area of responsibility and build audiences around the functions most relevant to your organisation.

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Care Homes seniority

Refine your audience according to the level of responsibility you need to reach.

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Care Homes regions

Target Care Homes and decision-makers geographically, whether you need UK-wide coverage or particular regions.

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Who can you reach across the Care Home market?

Oscar Research covers the people responsible for managing individual homes as well as relevant senior contacts within larger Care Home organisations.

  • Care Home Managers
  • Nursing Home Managers
  • Senior on-site management
  • Group-level management
  • Executive and corporate leadership
  • Operations
  • Finance
  • Procurement
  • Estates and facilities
  • HR and workforce
  • Other relevant management functions

Target individual homes or groups

Some customers need to reach individual Home Managers, while others need to identify group-level decision-makers responsible for multiple locations. Oscar's organisational relationships allow selections to be built around either requirement.

Looking for something specific?

If you already know the audience you want to reach - for example Care Home Managers, larger Care Home groups or homes providing a particular type of care - tell us what you need. We can help identify the most appropriate selection and provide a relevant sample.

Care Home Intelligence

For organisations that need more than contact data, Oscar's Care Home Intelligence solution combines live Care Home coverage with additional profiling and analysis to support development, sales, research and market understanding.

Additional profiling and analysis

  • Number of beds
  • Group-level home volume
  • Care specialisms
  • Live analysis reporting
  • CQC rating
  • ICB area
  • Parent and group structures
  • Organisation metrics

This allows customers to analyse the Care Home market at both individual-home and group level, rather than relying solely on contact information.

Need deeper Care Home intelligence?

Talk to us about the Care Home Intelligence subscription and the analysis available.

Care Home Intelligence Subscription - £2,000

How Oscar Research maintains its Care Homes data

Oscar Research does more than compile lists of Care Homes. Our database is built and maintained through ongoing research into the organisations, locations, group structures and people that make up the UK Care Home market.

The relationship behind the organisation matters

An individual Care Home may make some decisions locally while other decisions sit at group level. Oscar Research records the relationships between homes and their parent organisations so customers can understand where an individual location sits within the wider market.

This allows you to target a Home Manager at an individual site, a senior contact at group level, or both, depending on your objectives.

More than contact data

The database also contains organisational profiling such as number of beds, care types, ownership, group relationships, number of homes within a group, CQC rating where available and ICB area where applicable.

Continuously researched

Our Care Home data is continually reviewed and updated as part of Oscar Research's wider research programme. Researchers cycle and review the underlying data on an ongoing basis, while the live coverage information on this page reflects our latest research.

Want to see the data for yourself?

Tell us who you are looking to reach and we will provide a relevant sample.

Request a Free Care Homes Data Sample

Related Oscar databases

If your requirements extend beyond Care Homes, explore some of Oscar Research's related datasets.

Need a combination?

Tell us who you are trying to reach and we can help identify the most appropriate combination of Oscar data.

Request a Free Care Homes Data Sample

Frequently asked questions

Does the database cover Care Homes across the whole UK?
Yes. Oscar Research covers Care and Nursing Homes across the UK, together with relevant parent groups and organisational relationships.

Does the database include individual Care Home Managers?
Yes. Individual homes are researched as separate organisations and include relevant on-site management contacts.

Can I identify Care Home groups?
Yes. Oscar records group organisations and links individual homes to their parent organisations where applicable.

Can I target Care Homes by size?
Yes. Number of beds is recorded within the database and can be used as part of market analysis and selection criteria.

Can I select Care Homes by ownership type?
Yes. Ownership information is available to distinguish between different types of provider.

Does the database include care specialisms?
Yes. Care types and specialisms form part of the additional organisational profiling available within the database.

Can I target individual homes rather than head offices?
Yes. Individual Care Homes are recorded as separate organisations, allowing customers to target at site level as well as group level.

Can I target Care Home groups rather than every individual home?
Yes. Group relationships allow customers to identify parent organisations and relevant senior contacts where a group-level approach is more appropriate.

What other profiling is available?
Depending on the record and product level, profiling includes information such as care type, number of beds, group relationships, CQC rating and ICB area.

Can I build a bespoke Care Homes selection?
Yes. You can use our Count and Quotation Tool to build your own selection or tell us the audience you need and we can help identify the most appropriate data.

Can I see a sample before purchasing?
Yes. Tell us which Care Home audience you need to reach and we can provide a relevant sample of the data available.