How big is the market?
Quantify the number and composition of relevant organisations across the UK public sector.
Understand the size, structure and opportunity within your UK public sector market.
Oscar's TAM Report uses maintained public-sector organisation, procurement and market data to quantify the organisations, sectors, geographies and opportunity areas relevant to your offer.
The report is built around your offer and the public-sector organisations most relevant to it — not a generic market-size estimate.
Quantify the number and composition of relevant organisations across the UK public sector.
See the sectors, organisation types and geographies where opportunity is concentrated.
Compare market segments and identify the areas that best match your product, service or growth strategy.
Where client data is supplied, compare current coverage against the wider addressable market to identify gaps and opportunity.
Every TAM Report is scoped around the client's market definition, rather than forcing every organisation into the same template.
Maintained public-sector organisation records, sector taxonomy, geography, structure and organisational attributes.
Relevant tenders, contracts, suppliers, spend and market activity where these help define or explain the opportunity.
Additional open, regulatory and sector-specific information where it materially improves the analysis.
Products, services, target organisation types, sectors, geographies and any other criteria that define your addressable market.
Existing customer or prospect data can be included to compare current market coverage against the total addressable universe.
Human-led and data-assisted interpretation to turn the underlying data into a meaningful market view.
Outputs are tailored to the question, but a typical TAM Report can include:
A concise view of the market, key findings and the most important commercial implications.
The size and composition of the relevant public-sector universe.
See how the opportunity is distributed across different parts of public services.
Understand where relevant organisations and opportunity are concentrated.
Relevant organisational, procurement, spend or supplier context where it informs the market picture.
Optional comparison of existing clients or prospects against the wider market.
Clear visual outputs designed to make the market structure easy to interpret internally.
Practical observations on where to focus research, sales, marketing or go-to-market activity next.
A supporting organisation list or dataset can be included where agreed as part of the scope.
Understand the size of the opportunity, prioritise segments and identify where current coverage is strongest or weakest.
Build more realistic audience, segmentation and go-to-market plans around the actual structure of the public sector market.
Assess whether a market is large enough, where expansion opportunities sit and which parts of public services warrant deeper investment.
We start with your offer, goals and the organisations you believe are relevant.
Oscar data and relevant external sources are used to define the addressable organisation set.
We segment, compare and interpret the market around the questions that matter to you.
You receive the analysis, visuals, findings and agreed supporting outputs.
See how a finished market analysis can bring together headline market size, sector structure, geographic distribution and opportunity insight.
A TAM Report quantifies the organisations that could realistically form part of a defined market and shows how that opportunity is distributed by relevant characteristics such as sector, organisation type and geography.
Oscar starts with the client's market definition and applies it to maintained public-sector organisation data, adding relevant procurement, geographic, regulatory and market context where it improves the analysis.
Yes. The report is scoped around the organisations, sectors, geographies and criteria relevant to your specific offer and growth question.
Yes. Where customer or prospect data is supplied, it can be compared with the wider addressable universe to identify coverage, gaps and whitespace.
A supporting organisation list or dataset can be included where agreed as part of the project scope. The exact output depends on the requirement and licensing.
Tell us what you sell, who you think the market is and what you want to understand. We can scope the TAM analysis around your requirement.