Sport England wishes to appoint a supplier to develop a segmentation of the youth sporting market, to complement the existing segmentation of adults (18+) by providing insight into the demographic characteristics, sporting behaviours, leisure activities and other consumption habits of younger people. These youth segments will help those delivering sport better understand demand from young people and how to provide the right offer to them.
Ref: SE490,
Sport England
WC1B 4SE
Helen Bibby
Contract value: 20000.00 - 40000.00GBP
Published: 5 Nov 2012, Receipt by: 23 Nov 2012
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