Oscar Research · Contract Intelligence

Understand who is buying, who is supplying and where the market may move next

Contract Intelligence connects public sector tenders and awards with the organisations, suppliers, markets and decision-makers behind them.

Use it to understand market size, competitor activity, incumbent suppliers, buyer relationships, contract age and expiry, live opportunities and the audiences most relevant to your sales and marketing strategy.

What is Contract Intelligence?

Oscar Research combines public tender and contract award data with organisational, geographic, supplier and postholder information to create a more useful commercial view of the UK public sector market. Rather than looking at a notice in isolation, Contract Intelligence connects the contract to the buyer, supplier, market and people around it.

MARKET

See the shape of the market

Analyse buyers, suppliers, award values, contract volumes and the structure of the market you are targeting.

COMPETITORS

Understand who is winning

Identify current and historical suppliers and compare activity by award volume, value and contract age or term.

OPPORTUNITY

Plan beyond the live tender

Combine open opportunities with contract expiry, incumbent relationships and buyer context to support forward planning.

From notice to commercial context

Contract data becomes more useful when it is connected

The strongest commercial picture links the procurement event to the buyer, supplier, market and people around it.

01 Tender & award data Open notices, contract awards, values, dates, categories and suppliers.
02 Buyer & organisation context Which public body is buying, where it sits and how it relates to the wider market.
03 Supplier & competitor context Who is already supplying the market, where relationships exist and how activity compares.
04 People & opportunity Relevant postholders, likely future expiry, target accounts and the audiences for sales and marketing.

Commercial use cases

One intelligence layer, several ways to use it

The original Contract Intelligence proposition was built around six practical use cases. We have kept those use cases and made the language clearer and more outcome-led.

COMPETITOR ANALYSIS

Track current and historical suppliers

Compare suppliers by contract award activity, value and contract age or term to understand who is active and where.

MARKET ANALYSIS

Estimate market size and supplier landscape

Use open notices and award data to understand potential market value, supplier volume and buyer activity.

SALES OPPORTUNITY

See open opportunities and future expiry

Build a forward view from live opportunities and forthcoming contract expiry over the timescale relevant to your sales cycle.

MARKETING & COMMS

Turn intelligence into targeted audiences

Translate market and contract insight into relevant sets of public bodies, suppliers and postholders for focused campaigns.

PRIVATE EQUITY / VC

Support market and acquisition research

Use contract awards, supplier activity and market potential to add public sector context to acquisition and investment analysis.

PUBLISHERS / PUBLIC INTEREST

Analyse public spending patterns

Build transparency, insight and reporting around buyers, contracts, suppliers and public sector spending relationships.

Case study

Contract Intelligence for a large network and IT company

The original case study has been retained, but restructured so the challenge, solution and outcome are easier to scan.

See the full case study

Client & objective

A large, well-established network and IT supplier wanted a clearer view of the overall public sector market, its own position, key competitors and future commercial opportunities. It also wanted to improve how contract intelligence fed into sales and marketing activity.

Challenges

  • Limited ability to analyse available market value or buyer types
  • Limited awareness of its own or competitors' position in the market
  • No access to details of future expiring contracts
  • Disparate and inconsistent data across Sales and Marketing

Commercial impact

  • Missed opportunities
  • Time spent locating buyers and competitors
  • Decaying or abstract client data
  • Incomplete SWOT analysis
  • Limited planning time for future opportunities
  • Manual processing and multiple data sources

Oscar solution

Oscar linked contracts, buyers and suppliers, then worked with the client to define the categories and keywords most relevant to its market. The resulting data was used to analyse overall market size, existing clients, key competitors and buyers. Public buyers were then grouped into those without current contracts, those with more than 18 months remaining and those with contracts expiring within the next 18 months. From that intelligence, Oscar created live API feeds for Sales and Business Development and relevant buyer and postholder data feeds for Marketing.

Summary benefits

Greater market insight, new opportunities, improved client data, more efficient workflows, competitor tracking and more targeted marketing communications.

Continue the journey

Use Contract Intelligence alongside the rest of Oscar

Contract intelligence is strongest when it sits alongside current organisations, decision-makers, tenders and supplier context.

DATABASES

Find the organisations and people behind the market

Explore Oscar's current public sector database hub by sector, function, seniority and geography.

Explore Databases →
TENDER ALERTS

Track live procurement opportunities

Monitor tender opportunities around the buyers, categories and markets relevant to your organisation.

Explore Tender Alerts →
SUPPLIER INTELLIGENCE

See your own public sector footprint

Generate a free snapshot of detected contract wins, spend relationships and market position.

Generate Your Snapshot →
BUYING JOURNEY

Understand where Contract Intelligence fits

See how need, funding, market engagement, procurement, delivery and future demand connect in the wider buying cycle.

Explore the Buying Journey →
BESPOKE DATA

Build a feed around your market

Commission tailored feeds around buyers, suppliers, contracts, categories, postholders or opportunity criteria.

Explore Data Feeds →
PSN · FREE

Register your supplier organisation on PSN

Create a free Public Sector Network supplier profile and access core supplier tools and alerts.

Register on PSN for Free →

Need a Contract Intelligence view built around your market?

Tell us what you sell, the buyers you care about and the kind of opportunity or competitor insight you need. We can shape the data, analysis and feed around the use case.

Quick answers

Contract Intelligence FAQs

What is public sector contract intelligence?

It is the use of tender and contract award data together with buyer, supplier, organisation and decision-maker context to understand market activity and commercial opportunity.

Can Contract Intelligence help with competitor analysis?

Yes. Oscar's original Contract Intelligence proposition includes analysis of current and historical suppliers by contract award activity, value and contract age or term.

Can Contract Intelligence show future opportunities?

It can support opportunity planning by combining open opportunities with existing contracts, incumbents and forthcoming contract expiry over a defined timescale.

Can Oscar provide the data as a feed?

Yes. Oscar can build tailored data feeds around relevant buyers, suppliers, contracts, categories, postholders and opportunity criteria.