Identify senior public sector leaders responsible for organisation-wide strategy, transformation, budgets and delivery.
This audience is designed for organisations that need to engage at executive level across multiple parts of the public sector. Rather than approaching each sector separately, Oscar brings together senior leadership roles across Government, Local Government, the NHS, education and other public bodies.
Counts below reflect the current audience published by Oscar Research. Coverage changes as research is updated, so use the count tool or speak to the team for a tightly defined live selection.
A public sector Chief Officers and Senior Executives database brings together the senior people responsible for organisational direction, governance, transformation and major investment decisions across UK public services. Oscar identifies this audience by combining seniority with functional responsibility, because the most senior decision-maker is not always described by the same job title from one organisation to another.
Public sector organisations use different structures and naming conventions. Oscar links postholders to standardised functional categories so selections can follow responsibility, seniority and organisational context rather than depending only on words in a job title.
The functional audience can be combined with organisation type, sector, geography, seniority, hierarchy and other available Oscar fields. This makes the dataset useful for account planning, campaign targeting, market research and integration into existing systems.
In Local Government the audience can include Chief Executives, corporate and strategic directors, service directors and other senior officers. In NHS organisations it can include chief executives, executive directors and senior leaders responsible for organisation-wide priorities. Central Government, agencies, education, housing and other public bodies use different structures again.
The database is therefore designed around equivalent responsibility rather than a single title list. This makes it possible to build a leadership audience across sectors without assuming that every organisation uses the same hierarchy or naming convention.
Chief executives, chief officers, executive directors and equivalent senior leaders.
People responsible for organisational direction, transformation, governance and performance.
Decision-makers who can sponsor organisation-wide programmes, partnerships and change.
Combine senior leadership with organisation type, geography, sector, size and other Oscar data.
Oscar groups related titles and responsibilities so you can target the function even when organisations use different job titles.
The database is designed around practical responsibility rather than title alone.
Use the dataset as a starting audience, then refine it around the public bodies, markets and responsibilities relevant to your proposition.
Reach senior sponsors for consultancy, transformation, technology, infrastructure or organisation-wide services.
Put research, events and insight in front of the people shaping strategic priorities across public bodies.
Build senior stakeholder audiences around named public bodies, sectors or strategic accounts.
Oscar Research has researched the UK public sector since 1984. Technology and AI can support the research process, but people remain responsible for validating, structuring and maintaining what enters the database.
Because the audience sits within Oscar's wider public sector data, it can be combined with organisations, sectors, geography and other intelligence to create more precise targeting and account context.
These answers cover the questions Oscar is commonly asked about audience definition, research, data quality, delivery and licensing.
The audience brings together Chief Executives, Chief Officers, executive and strategic directors, board-level leaders and equivalent senior managers across the public sector organisations Oscar Research covers.
Oscar combines job title, seniority, organisational structure and functional responsibility. This allows equivalent senior roles to be grouped even where different public bodies use different titles.
Selections can span Central Government, Local Government, the NHS, education, housing and other UK public service organisations represented in the Oscar database.
Yes. Seniority can be combined with organisation type, named organisations, geography and other available selection criteria.
Available fields depend on the selection and licence, but Oscar data can include named postholder details, job title, organisation, postal information, telephone and email fields where available, plus organisation and classification data.
Known changes are handled continuously alongside scheduled checks and a rolling research cycle. Oscar's wider postholder research methodology uses an approximately six-month full cycle, with changes researched and applied between those reviews.
No. Oscar does not rely on scraped contact lists or automatically generated records. Technology can support research and identify change, but people remain responsible for validating, structuring and maintaining what enters the database.
Oscar monitors data quality and record age as part of its research process. The wider Oscar database reports measured core-data accuracy above 97%; suitability for a particular selection should be assessed against the current sample and coverage.
Permitted use and retention are governed by the applicable Oscar licence and Data Usage Terms. If you need to know what applies at the end of a specific agreement, Oscar can confirm the position for that licence.
Yes. Depending on the requirement, Oscar supports downloads, spreadsheet-based delivery, feeds, APIs and other integration routes. See the Data Delivery & Integration page for the available options.
For full methodology, see How Oscar builds and maintains its public sector database. For fields and delivery, see Database Structure and Data Delivery & Integration.
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Tell us what public sector audience you need and the team will send a relevant evaluation sample.
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