Oscar Research

Public sector intelligence and engagement

Oscar helps organisations understand, reach and work with UK public services through maintained data, specialist research, commercial intelligence and flexible delivery.

Data Research Intelligence Engagement
85,254public bodies
326,767postholders
481,326suppliers
37,695,011contract & spend notices
9,424,333article views
9,749updates in the past 7 days
What we do

Understand the public sector. Find the right people. Act on better intelligence.

Oscar combines maintained public sector data with research, commercial intelligence and engagement tools to give clients a clearer view of the organisations, people, markets and opportunities that matter to them.

DATA

Know the market

Structured information on public bodies, sites, postholders, geography, suppliers, contracts, spend and market activity.

RESEARCH & INTELLIGENCE

Understand what it means

Research, analysis and bespoke intelligence to answer specific questions, monitor change and identify opportunities.

ENGAGEMENT

Reach the right audience

Use Oscar data and PSN channels to support targeting, communications, content, events and public sector engagement.

Who we work with

Who Oscar supports — and how

Oscar is used across commercial, public and third-sector organisations. The need changes, but the pattern is similar: understand the market or audience, identify the right people and information, then deliver it in a way that is useful.

SUPPLIERS & COMMERCIAL ORGANISATIONS

Sell, market and grow

Companies supplying products, services, technology, consultancy or professional expertise into the public sector.

Typically used by

Sales · Business Development · Marketing · Growth · Account Management · Strategy · PR & Communications

Common needs

Market sizing, prospecting, decision-maker targeting, account planning, competitor insight, procurement monitoring and campaign segmentation.

Example in practice

Improving a legal firm's public sector marketing data

Need

Improve an ageing customer list and identify the right public sector decision-makers.

Oscar response

Mapped the target market using functional responsibility data and delivered a regularly updated CRM feed.

Outcome

A more current basis for targeting, campaign planning and market understanding.

PUBLIC SECTOR

Understand, plan and communicate

Government departments, agencies, local authorities, NHS bodies and other public organisations.

Typically used by

Policy · Procurement · Communications · Research · Strategy · Programme Teams · Stakeholder Engagement

Common needs

Audience mapping, organisation intelligence, supplier and market research, stakeholder data, policy communications and evidence gathering.

Example in practice

Building a structured audience view for policy communications

Need

Build a complete audience view for communicating procurement policy across public bodies.

Oscar response

Structured the audience by organisation type, scale and geography, with spend and contract context added through a live feed.

Outcome

A stronger basis for segmenting and tailoring communications.

THIRD SECTOR & MEMBERSHIP ORGANISATIONS

Track, understand and engage stakeholders

Charities, associations, membership bodies, professional organisations and organisations representing sectors or communities.

Typically used by

Membership · Communications · Public Affairs · Research · Policy · Partnerships · Campaign Teams

Common needs

Maintaining stakeholder records, tracking organisational change, audience segmentation, member communications, research and public-sector engagement.

Example in practice

Maintaining changing local government contacts and preferences

Need

Keep changing local government officer and elected-member data current.

Oscar response

Combined contact maintenance, political representation and communication preferences in a bespoke data environment.

Outcome

A more manageable and current basis for member communications and publications.

How we deliver

Use Oscar in the way that fits your organisation

The same underlying public sector intelligence can be accessed directly, delivered into your systems or shaped around a bespoke requirement.

SELF-SERVICE

Search and explore

Database subscriptions, online tools, intelligence platforms and PSN.

DELIVERED

Data where you need it

Downloads, spreadsheets, feeds, APIs, secure endpoints and system or website integrations.

BESPOKE

Built around the requirement

Research, reports, data services, analysis and callable capabilities tailored to a specific need.