Identify senior finance professionals responsible for budgets, planning, governance, reporting and resource allocation across public bodies.
Finance leadership is central to investment, efficiency and organisational planning. Oscar brings together senior finance roles across Government, councils, health, education and other public bodies so campaigns can reach the people shaping budgets and financial priorities.
Counts below reflect the current audience published by Oscar Research. Coverage changes as research is updated, so use the count tool or speak to the team for a tightly defined live selection.
A public sector Finance contacts database identifies the people responsible for financial leadership, budgeting, accounting, treasury, revenue, audit, pensions and financial management across UK public services. Oscar maps those responsibilities across different public sector structures rather than assuming every organisation uses the same finance titles.
Public sector organisations use different structures and naming conventions. Oscar links postholders to standardised functional categories so selections can follow responsibility, seniority and organisational context rather than depending only on words in a job title.
The functional audience can be combined with organisation type, sector, geography, seniority, hierarchy and other available Oscar fields. This makes the dataset useful for account planning, campaign targeting, market research and integration into existing systems.
In Local Government, statutory responsibilities can include the Section 151 finance function alongside directors, heads and managers covering revenues, benefits, treasury, audit and service finance. NHS organisations, Government bodies, education and housing organisations have their own finance leadership and management structures.
Oscar's functional taxonomy helps create a consistent audience across those different structures, while still allowing a selection to be narrowed to senior finance leadership or more specialised areas of financial responsibility.
Directors and Heads of Finance, CFO-equivalent roles and senior finance decision-makers.
Budgeting, management accounting, financial planning and service finance.
Treasury, revenues, income, payments and related financial operations.
Internal audit, financial governance, controls and related assurance responsibilities.
Oscar groups related titles and responsibilities so you can target the function even when organisations use different job titles.
The database is designed around practical responsibility rather than title alone.
Use the dataset as a starting audience, then refine it around the public bodies, markets and responsibilities relevant to your proposition.
Reach public sector buyers of finance systems, analytics, automation and reporting tools.
Build audiences for audit, advisory, transformation, efficiency and financial consulting propositions.
Reach senior finance stakeholders around investment, savings and organisation-wide business cases.
Oscar Research has researched the UK public sector since 1984. Technology and AI can support the research process, but people remain responsible for validating, structuring and maintaining what enters the database.
Because the audience sits within Oscar's wider public sector data, it can be combined with organisations, sectors, geography and other intelligence to create more precise targeting and account context.
These answers cover the questions Oscar is commonly asked about audience definition, research, data quality, delivery and licensing.
The audience can include Directors and Heads of Finance, CFO-equivalent roles, Section 151 officers where applicable, finance managers, budget and planning specialists, treasury, revenue, audit and other researched finance responsibilities.
Where applicable to the organisation and current research, Oscar tracks statutory and senior finance responsibilities including Section 151 functions in Local Government.
Yes. Seniority and functional categories can be combined so a selection can focus on senior leadership or include more specialised finance responsibilities.
Finance audiences can be selected across Government, councils, NHS organisations, education, housing and other UK public service organisations represented in Oscar.
Depending on the Oscar product or project, finance contacts can be used alongside organisational, spend, supplier and contract data to add account and market context.
Researchers classify roles by responsibility and seniority as well as title, making it possible to find equivalent finance functions across different organisation structures.
Known changes are handled continuously, alongside scheduled validation and a rolling full postholder research cycle of approximately six months.
No. Oscar researchers validate and maintain the contact, organisation and functional information. Technology can support the process but does not replace human responsibility for the database.
Oscar monitors record age and data quality across the wider database and reports measured core-data accuracy above 97%. A current sample is the best way to assess suitability for a specific finance audience.
Permitted retention and use are defined by the applicable licence and Data Usage Terms. Oscar can confirm the position for a particular agreement before purchase or renewal.
For full methodology, see How Oscar builds and maintains its public sector database. For fields and delivery, see Database Structure and Data Delivery & Integration.
Tell us the sectors, organisations and responsibilities you need to reach and we can help shape the right selection.
Tell us what public sector audience you need and the team will send a relevant evaluation sample.
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