Find the people responsible for corporate communications, campaigns, media, marketing, public affairs and stakeholder engagement.
Public sector communications teams influence how organisations inform citizens, manage reputation, run campaigns and engage stakeholders. Oscar brings together these roles across sectors so agencies, platforms and service providers can reach the right communications professionals at scale.
Counts below reflect the current audience published by Oscar Research. Coverage changes as research is updated, so use the count tool or speak to the team for a tightly defined live selection.
A public sector Communications and Marketing contacts database identifies people responsible for corporate communications, media, press, marketing, campaigns, digital communications, public affairs, stakeholder engagement and related audience activity across UK public services.
Public sector organisations use different structures and naming conventions. Oscar links postholders to standardised functional categories so selections can follow responsibility, seniority and organisational context rather than depending only on words in a job title.
The functional audience can be combined with organisation type, sector, geography, seniority, hierarchy and other available Oscar fields. This makes the dataset useful for account planning, campaign targeting, market research and integration into existing systems.
A Government department may separate press office, strategic communications, campaigns, digital and stakeholder engagement. Councils and NHS bodies can combine corporate communications, media and engagement, while universities, housing organisations and other public bodies use different structures again.
Oscar's functional categories make those differences manageable by grouping responsibilities rather than relying on a fixed title list. This allows a communications audience to be broad or refined around media, campaigns, digital, public affairs, marketing or engagement.
Directors, Heads and Managers responsible for corporate and strategic communications.
Press office, media relations, reputation and public-information responsibilities.
Marketing, campaigns, content and digital audience activity.
Public affairs, stakeholder communications, consultation and engagement functions.
Oscar groups related titles and responsibilities so you can target the function even when organisations use different job titles.
The database is designed around practical responsibility rather than title alone.
Use the dataset as a starting audience, then refine it around the public bodies, markets and responsibilities relevant to your proposition.
Reach teams commissioning communications, campaigns, content, design and media support.
Target buyers of engagement, communications, marketing and campaign-management tools.
Build specialist audiences for public sector communications events, reports, webinars and insight.
Oscar Research has researched the UK public sector since 1984. Technology and AI can support the research process, but people remain responsible for validating, structuring and maintaining what enters the database.
Because the audience sits within Oscar's wider public sector data, it can be combined with organisations, sectors, geography and other intelligence to create more precise targeting and account context.
These answers cover the questions Oscar is commonly asked about audience definition, research, data quality, delivery and licensing.
The audience can include communications directors and heads, press and media teams, marketing and campaign managers, digital communications, public affairs and stakeholder-engagement roles.
Yes. Where researched, press, media relations and corporate communications responsibilities can be identified separately or as part of a wider communications selection.
Where the relevant functional responsibilities are present, selections can include public affairs, stakeholder engagement, consultation and related communications functions.
Selections can span Government, councils, NHS organisations, education, housing and other public service bodies represented in Oscar.
Oscar assigns functional categories from researched responsibilities as well as job title and seniority, so equivalent communications functions can be identified across different organisation structures.
Yes. Oscar contact data can help define the audience, while PSN provides separate public-sector media, content and advertising opportunities. The appropriate route depends on whether you want data, direct outreach, media reach or a combination.
Known changes are researched and applied continuously alongside scheduled checks and a rolling full postholder research cycle approximately every six months.
No. Oscar does not rely on scraped contact lists. Human researchers remain responsible for validating and maintaining the organisation, postholder and functional information.
Depending on the selection and licence, data can include named postholder, title, organisation, postal, telephone and email information where available, plus functional, seniority and organisation classifications.
Continued use or retention is governed by the relevant licence and Oscar Data Usage Terms. Oscar can confirm the position for the specific agreement before you purchase.
For full methodology, see How Oscar builds and maintains its public sector database. For fields and delivery, see Database Structure and Data Delivery & Integration.
Tell us the sectors, organisations and responsibilities you need to reach and we can help shape the right selection.
Tell us what public sector audience you need and the team will send a relevant evaluation sample.
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