The Council require a campaign (working title 'Shop local, shop safe') to increase physical and virtual footfall to our local centres, boost spending and help to secure the future of the local businesses that make up our high streets. Whether that be our main town centres of Bournemouth, Christchurch and Poole, or our local shopping and community hubs like Parkstone, Winton, Kinson, and Highcliffe. The anticipated start date of the contract is as soon as possible after the contract award in September, the contract is expected for approximately 3 months leading up to Christmas. The Council requires a three-tiered approach to the campaign which is: • Tier 1: encourage those within the BH postcode area to visit Bournemouth Town Centre, Poole Town Centre and / or Christchurch Town Centre ("shop big"?) • Tier 2: promote our 'destination high streets' more widely than their immediate locality ("be surprised"?); namely: o Westbourne - Boscombe - Ashley Cross - Broadstone - Southbourne and surrounding neighbourhood shopping areas • Tier 3: encourage those living locally to specific high streets to shop local more ("rediscover"?), namely: o Ashley Road Parkstone, Winton, Kinson, Highcliffe, Lansdowne, Charminster, Moordown and surrounding neighbourhood shopping areas.
Bournemouth Christchurch and Poole Council
Contract value: 90000-90000
Published: 13 Aug 2020, Receipt by: 27 Aug 2020
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