The NHS is not one organisation
Healthcare structures differ across England, Scotland, Wales and Northern Ireland, and they continue to evolve. Oscar Research tracks these structures and the people working within them, allowing customers to target the NHS based on how it is actually organised rather than relying on a single flat list of healthcare contacts.
England - The NHS in England operates through national bodies, Integrated Care Boards, NHS Trusts and Foundation Trusts, primary care organisations and other healthcare providers. Oscar Research tracks senior management, operational and clinical contacts across this changing structure.
Scotland - NHS Scotland is organised primarily through territorial Health Boards, alongside national and specialist NHS bodies. Oscar Research covers key management, operational and clinical contacts across these organisations.
Wales - NHS Wales delivers healthcare principally through Local Health Boards and NHS Trusts. Oscar Research tracks senior and mid-level contacts across these organisations and their key functions.
Northern Ireland - Health and social care in Northern Ireland is delivered through an integrated Health and Social Care system. Oscar Research covers relevant senior, operational and clinical contacts across Health and Social Care Trusts and associated regional organisations.
GP Practices - GP Practices are covered across the UK. Our data includes key practice-level contacts including Practice Managers, senior GPs and senior nursing staff. One person within each practice is also identified within our Chief Officer category, allowing customers to target a single senior contact per practice where required.
Find the NHS contacts relevant to you
Tell us who you are trying to reach and we can help identify the most appropriate Oscar selection.
Request a Free NHS Data Sample
Explore the NHS database
Our NHS database is continuously maintained by the Oscar Research team. Counts and coverage are recalculated every 24 hours using our latest research.
Use the live breakdowns below to understand the current shape of the database and refine the audience you need.
NHS organisation types
See how coverage is distributed across NHS organisation types, helping you focus on the parts of the health service most relevant to your market.
NHS categories and functions
Explore contacts by area of responsibility, from corporate and operational functions through to clinical and medical roles.
NHS seniority
Refine your audience by level of responsibility, from senior executives and directors to heads of service, managers and specialist operational or clinical roles.
NHS regions
Target NHS organisations and contacts geographically, whether you are running a UK-wide campaign or focusing on specific areas.
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Field Structure
Database Delivery
Who can you reach within the NHS?
Rather than treating the NHS as a single audience, Oscar Research categorises contacts according to their responsibilities and organisational context. This helps you identify the people most relevant to your campaign, sales activity or market research.
- Procurement and commissioning
- IT, digital and technology
- Finance
- Estates and facilities
- Human resources and workforce
- Communications and marketing
- Operations and service management
- Corporate and executive management
- Governance
- Clinical and medical leadership
- Nursing
- Primary care
- Public health
- Other specialist NHS functions
Target by seniority
Selections can be refined by seniority, including chief officers and senior executives, directors, heads of service, managers and specialist operational or clinical roles.
Looking for something specific?
If you already know the audience you want to reach - for example NHS procurement contacts, IT and digital leaders, finance decision-makers or senior clinical contacts - tell us what you are looking for. We can help identify the most appropriate selection and provide a sample of relevant records before you decide whether to proceed.
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How Oscar Research maintains its NHS data
Oscar Research does more than compile contact lists. Our NHS database is built and maintained through ongoing research into the organisations, structures and people that make up the UK health service.
Because the NHS is constantly changing, maintaining useful data means understanding organisational changes, evolving responsibilities and movements in individual roles.
Researched with the structure behind the contact in mind
A job title on its own does not always tell you enough. Oscar Research categorises contacts according to their function, seniority and organisational context, allowing customers to target people based on responsibility rather than relying solely on job-title searches.
This is particularly valuable within the NHS, where similar responsibilities can sit under very different titles.
Continuously maintained
Our NHS data is continually reviewed and updated as part of Oscar Research's wider public sector research programme. Changes to organisations, roles and responsibilities are reflected within the database as they are identified, while the coverage figures displayed on this page are recalculated every 24 hours using our latest research.
More than a flat contact list
The result is a database designed to help organisations understand and target the NHS as a market - whether you need to identify a specific group of decision-makers, understand an organisational structure or build a campaign audience.
Field Structure
Database Delivery
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