Lancaster University is inviting tenders for the provision of a technology solution (system) to manage the relationship with prospective students and applicants, from first enquiry through to enrolment. We are looking to implement a system that will help us meet our enrolment targets in the coming years, with a keen focus on maximising marketing communications and conversion opportunities. Our relationship with prospective students starts via a variety of mechanisms such as awareness raising campaigns, advertising, marketing and engagement with students through recruitment fairs, social media and events at feeder institutions in the UK and overseas and progresses through application and conversion phases right up until students arrive on campus. Meeting our enrolment targets will require systems that ensure these activities are joined up and that prospective students are targeted efficiently and effectively with a range of relevant information through appropriate channels, along with associated analytics tools to support decision making and optimization of our efforts. Some of the functionality considered to be highly important includes effective and appropriate contact data point collection and management, process workflow, data import and export, data integration with existing systems, security, targeted communications which can be rules-based or template-based but customisable or personalisable, a full life-cycle view of the contact, intuitive user interfaces and accessibility on a diverse range of devices and highly effective Business Intelligence capability.
Contract value: 250000-250000
Published: 19 Jun 2017, Receipt by: 17 Jul 2017
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