Public Sector Network Tender Alert


390658-2012: UK-London: direct marketing services

Royal Mail Group Ltd, incorporating Royal Mail Letters, Parcelforce Worldwide (PFW) and Royal Mail Market.
Reach Services, is looking to appoint a single supplier to become a Strategic Direct Marketing Services Supplier to provide the following requirements to Royal Mail Group:
— advertising/creative; market analysis, strategic planning and response to client briefs,
Design; interpretation to agree response to brief to provide a creative solution that resonates with the target customer/ audience,
— sales promotion; designing and executing a response to client brief that enables the client to promote products and services,
— direct marketing; build iterative test and learn strategies and executions that target customers with specific creative / offers to maximise sales of clients products and services, and
— any other Marketing Services required as part of an integrated response to a client brief which are deemed to add to the direct marketing campaign.
The successful supplier will also be a 3rd party Direct Marketing supplier providing the following services:
— co-ordinating all activities associated with a creative response to customer brief, from conception and development of the creative (this would include direct mail, and door drop), to final output of artwork file,
— project managing all activities associated with the creative component of Royal Mail Market Reach Services so that the Royal Mail Market Reach Services clients experience a seamless customer journey throughout this process and throughout the Royal Mail Market Reach Services value chain,
— where necessary, the Service Provider will be expected to manage the relationships with third party creative technology suppliers specifically within the creative component of Royal Mail Market Reach Services (i.e. suppliers providing services such as QR codes, pURLs, augmented reality technology etc).

Ref: No reference provided,


Royal Mail Group Limited
1st Floor, 35-50 Rathbone Place
For the attention of: Cathy Stiff
W1T 1HQ London
Telephone: +44 7733892511
Internet address(es):
General address of the contracting entity:
Further information can be obtained from: The above mentioned contact point(s)
Specifications and additional documents (including documents for a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)
Tenders or requests to participate must be sent to: The above mentioned contact point(s)

Contract value: It is estimated that the annual value of the services will be circa of 2 000 000 GBP over a 4 year contract term. We however cannot guarantee any level of work or spend throughout the life of the framework.Estimated value excluding VAT: 8 000 000,00 GBP

Published: 8 Dec 2012, Receipt by: 11 Jan 2013