Public Sector Customer Analysis and Potential (CAP) Report

The CAP report uses the Oscar database as a benchmark to match and profile your current Public Sector customer database; providing both intelligence around existing clients and data enhancement potential.

As the market leader in Public Sector data we have an unrivaled universe of Government and Public Service organisations and posts upon which to build insights and as an informed gateway to providing new prospects and data.

The report includes analysis of:

Current Customers

>Organisation, site and contact coverage

>Breakdown by Government Sector.

>Geographical Coverage, including heat map

Matches and Enhancement

>Matches against Oscar Organisations, Sites and Contacts

>Duplicates, Dead Organisations and those requiring attention.

>Identification of Matched Posts and Post Holders

>Available Enhancements for Organisational Contacts Data

>Available Enhancements of Sector Specific Demographic Data

>Available Enhancements for Contacts and Posts.

Universe and New Data Potential

>Current Customer coverage vs Universe

>Duplicates, Dead Organisations and those requiring attention.

>Analysis of new Organisations by type, area and heat map.

>Counts for set of Targeted New Posts and Post Holders

Summary and Recommendations

>Industry Expert Analysis of current database and potential


The report is provided in HTML and clients databases are returned with matches of both contacts and organisations flagged, plus those organisations suspected of being duplicated and defunct.

On the basis of the report, we can then provide costings for any further enhancement, new data of bespoke research work that may be required. The cost of the report is deducted from any data that is subsequently ordered.

View Sample Report