â€¢ Work with the commissioners and theatre production provider to develop a marketing campaign to run alongside the production and support the delivery of key messages. The provider should present at least three branding concepts eg logos, design etc for consideration by commissioners. â€¢ The campaign should communicate key messages to the target group and should be linked with the theatre production. The target group are defined as â€˜adults aged 35 â€“ 55 who drink at increasing risk levels but who do not acknowledge that their drinking puts their future health at riskâ€™. (key messages will be agreed with the commissioner) â€¢ Using market segmentation tools identify the most effective delivery methods, tools and messages for reaching the target group. Eg Alcohol profiles produced by the Alcohol Learning Centre www.alcohollearningcentre.org.uk. Ensure that the marketing methods are directly tailored to specific audience segments. â€¢ The marketing plan will propose the use of an appropriate mix of methods, avoiding the reliance on any single method or approach used in isolation. The provider will consider the methods and approaches already developed, taking full account of the theatre project in order to achieve synergy and enhance the overall impact. â€¢ The provider will be required to develop a campaign brand which includes the West Sussex Wellbeing logo and complements the Wellbeing brand. See the attached website for reference. http://www.westsussexwellbeing.org.uk â€¢ The campaign should aim to inspire the target group to watch the series of films and look out for the live performances in their area. â€¢ The target group should be encouraged to access a specific website (commissioner will provide a link) where they can access information about sensible drinking either directly or by using a QR code and use a self assessment tool to calculate their level of risk. NB: The provider will not be expected to create a new website but will make use of one which is already established. â€¢ The provider should advise and support with setting up an online forum / blog or similar tool for people to make a pledge to reduce or give up drinking. â€¢ The marketing materials should contain images and information relating to the performances and should communicate the same messages. â€¢ The campaign should be flexible for use across a range of health promotion campaigns throughout the year eg, Alcohol Awareness week, Menâ€™s Health week and seasonal safe drinking campaigns. The materials will need to be made available to partners running these campaigns eg Community Safety Partnerships. â€¢ The provider will be required to develop a communications and PR plan in collaboration with the commissioner. The provider will maintain, coordinate and implement this plan. â€¢ Working with the commissioners the provider should identify advertising locations across West Sussex that may be viewed by the target group and should be in line with the time scale of the live theatre performances. This can be based on the information available about the target group through the segmentation tools. Subject to Chichester District Council obtaining funding in 2013 the successful contractor will be required to carry out the 2nd stage, delivery. The successful contactor will be notified whether funding is available as soon as possible and Chichester District Council will not be held responsible for any costs incurred for preparation of this stage until the contractor has been officially notified funding is secured. Stage 2 - Delivery (to be completed by March 31st 2014) â€¢ The provider will coordinate delivery of the campaign by booking, distributing and/or otherwise arranging the delivery of the agreed marketing methods according to the communications / PR plan. â€¢ The marketing resources should be available to coincide with the live performances across the county To access tender documents follow these instructions Information and formalities necessary for evaluating if the requirements are met: Suppliers Instructions How to Express Interest in this Tender: 1. Register your company on the eSourcing portal (this is only required once) - Browse to the eSourcing Portal: https://www.localgovsourcing.co.uk and click the link to register - Accept the terms and conditions and click 'continue' - Enter your correct business and user details - Note the username you chose and click 'Save' when complete - You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender - Login to the portal with the username/password â€“ Once invited Click the ITTs Open To All Suppliers' link. (These are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. - Click the 'Express Interest' button at the top of the page. - This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking 'Buyer Attachments' in the ITT Details' box 3. Responding to the tender - Click 'My Response' under ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) - You can now use the â€˜Messagesâ€™ function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT - There may be a mixture of online & offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help, or contact the eTendering help desk.
Chichester District Council
East Pallant House,1 East Pallant
Contract value: 30000.00 - 40000.00GBP
Published: 17 Dec 2012, Receipt by: 12 Jan 2013
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