Public Sector Network Tender Alert

 

Alcohol Social Marketing Campaign

The overall aim of the social marketing campaign is to establish responsible and sensible drinking as the norm. Key objectives of the Project are to design, develop and deliver a targeted social marketing campaign based on the evidence (customer insight data and research literature), within a 2 year period AND to put in place systems to measure effectiveness against stated outcomes listed below; to see a positive change in the cultural and social norm concerning alcohol consumption, to reduce alcohol related harms and to increase the number of people aware of safe and responsible drinking levels (in particular within those drinking at hazardous levels).

Contact:

Tim Wood
tim.wood@northyorks.gov.uk
North Yorkshire County Council
County Hall
Northallerton
DL7 8AD
England
+44 1609798407
http://www.northyorks.gov.uk/

Contract value: 100000-100000

Published: 2 Aug 2018, Receipt by: 19 Sep 2018